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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. But in 2022, employee engagement will be the new recruitment. Brand purpose has real purpose.

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These were the top publishers on Facebook in January 2022

NewsWhip

The Daily Wire saw its domination of the most engaged websites on Facebook continue into 2022 as we looked back at the top publishers and articles in January this year. The Daily Wire once again topped the charts, starting 2022 where it left off last year. The top publishers of January 2022 on Facebook. Let’s look at the data.

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These were the top Spanish-language publishers at the end of 2022

NewsWhip

With North American, Latin American, Central American, and European publishers all writing in the language, it’s no wonder Spanish-language publications found great success towards the end of 2022. There is no doubt this trend will continue for these companies throughout 2023. Interested in other website rankings?

Viral 88
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Top five PR Disasters of 2022 so far

Prohibition

We are officially over half-way through 2022 – where is the time going! Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. — Steven Bartlett (@SteveBartlettSC) January 7, 2022. Read our round up from last year, here.

Crisis 62
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The biggest news pages on Facebook in Germany, Spain and Italy for 2022

NewsWhip

In 2022, Promiflash , Bild , and DerSpiegel have the most page likes. Following A-C listers has become a popular trend over the past decade, so it’s no surprise Promiflash have established themselves as a force to be reckoned with in the digital news landscape. . interactions so far in 2022. Germany’s top Facebook Pages.

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The best and worst PR campaigns of 2022 so far

Prohibition

To celebrate, we’ve pulled together a round up of our favourite PR campaigns for 2022 so far, as well as some that didn’t quite hit the mark… We all love Wordle. It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. — GeniePoint (@GeniePointEV) February 17, 2022.

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A brief guide to short-form video for brands

NewsWhip

HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. After launching their TikTok account in February of 2022, and using their owl mascot, Duo, as representation, the account has amassed over 5.9M followers, it’s in the same viral sphere as Duolingo.

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