2022 Branding Trends Viral 
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Brand purpose has real purpose. But in 2022, employee engagement will be the new recruitment.
NewsWhip
FEBRUARY 28, 2023
With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.
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Prohibition
AUGUST 15, 2022
We are officially over half-way through 2022 – where is the time going! and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. — Steven Bartlett (@SteveBartlettSC) January 7, 2022. No one cared.
Prohibition
MARCH 11, 2022
To celebrate, we’ve pulled together a round up of our favourite PR campaigns for 2022 so far, as well as some that didn’t quite hit the mark… We all love Wordle. It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. — IKEA UK (@IKEAUK) February 15, 2022.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.
Prohibition
FEBRUARY 27, 2023
Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.
PRSay
MARCH 26, 2024
The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. Early adopter brands that noticed the platform’s growing popularity have continued increasing their TikTok influencer collaborations. If TikTok is sold rather than banned, a U.S. Smith, M.S. ,
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