article thumbnail

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

article thumbnail

This Week in PR Ethics (2/23/23): Subway Surfing, Laundering Reputations, and Psychological Targeting

Ethical Voices

This week there were some ironic ethics issues – but the most intriguing articles are both depressing and important. There is a rise in unethical reputation laundering. What are the ethics of psychological targeting? The rise of unethical reputation laundering – This is a very long article, but it is a must-read.

Ethics 70
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Broken Promises To Leave Russia. Corporate Reputational Ramifications.

Reputation Us

When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. This failure to act according to their stated principles can have severe ramifications for a company’s reputation—and can be worse than taking no action at all. It’s beyond disappointing.

article thumbnail

PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Regardless of geographical location, many (46.7%) agencies believe that the demand for their services will be higher this year than in 2022.

Ethics 52
article thumbnail

PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 75
article thumbnail

Is the de-influencer movement another reputational hazard?

PR in High Definition

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial.

article thumbnail

Chief Trust Officer? You Better Believe It!

Reputation Us

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. Your Chief Reputation Officer.