Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. As the role of the function continues to evolve, teams are balancing traditional skills such as writing, storytelling and media engagement, with expertise in new areas such as social purpose, risk, and management.

Corporate 113

Corporate Communications Government Crisis 113

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. Her podcast, Growing Social Now, launched in 2021.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 187

Marketing Content Marketing Data Social Media 187

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Her podcast, Growing Social Now, launched in 2021.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Contently - Strategy

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. According to Gartner , marketing budgets as a percentage of revenue are actually up overall this year compared to 2021. For one, you’re already out of the starting gate by understanding the important role storytelling plays in how we connect with brands.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Stern + Associates

FEBRUARY 9, 2023

A dynamic storyteller , Charo shares case studies and deep insights into what we must consider when making decisions around new technologies so we can extract the many benefits offered by scientific breakthroughs without harming society.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Check out our services.

Survey 174

Survey Marketing B2B Study 174

NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Measuring brand reputation | Jump to text. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. It bisected different farms and lands, but more broadly Keystone also represented an international issue. 19: Building a framework for reputation management. 18: The future of storytelling in healthcare communications. 18: The future of storytelling in healthcare communications.

Data 78

Data Media Analytics Energy 78

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 190

Writing Communications Marketing B2B 190