2021 Advertising Branding Print 
PR Fuel
NOVEMBER 11, 2021
Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. What Is Advertising?
Stephen Waddington
FEBRUARY 12, 2021
In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.
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ImPRessions - Crenshaw Communications
OCTOBER 20, 2021
When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. Who should I enter?
Prohibition
FEBRUARY 11, 2021
The big lesson from 2020 – the only certainty for 2021 is change. Whilst granted, the more traditional big-ticket advertising tactics – think mailers, billboards and print ads – still require an element of forward planning, even the content of these ads is often agreed upon at the eleventh hour.
Stephen Waddington
DECEMBER 15, 2021
Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].
Sword and the Script
MARCH 1, 2022
One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.
Sword and the Script
FEBRUARY 2, 2021
This may not seem obvious if you are accustomed to monitoring online or print coverage. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. In those mediums, you can spot a mention in a story.
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