PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 165

Trends Nonprofit Consumer Newspapers 165

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. How communicators can assist deaf talent.

Film 155

Film Communications Media Interviews 155

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 117

Agency Crisis Communications Consumer 117

Solo PR Pro

JANUARY 11, 2021

Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. When people hear “PR”, most think of only media relations. PR is the storyteller of the organization.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 19, 2022

Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. That’s definitely true – PR pros have been saying media relations is getting harder for years. I preach it to anyone that will listen: PR needs a little paid social budget for media relations.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Data analyst. Email specialist. Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. Top tactics in PR and comms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 192

Writing Communications Marketing B2B 192

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. The media mix that includes the integration of paid and earned media will be more important than ever in 2022.”. Jim Bianchi, President, Bianchi Public Relations , Detroit, Michigan. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 168

Marketing Employee Content Marketing Training 168