Remove 2020 Remove Ethics Remove Publicity Remove Storytelling
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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

The message continued, “Scribd will begin operating the SlideShare business on September 24, 2020.” I think I could make a case arguing the ethics either way. We dug into this in the 2020 JOTW Communications Survey this year. Communicators are “always” accurate and truthful: Business ethics. “If Accurate and Truthful?

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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78
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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Michelle Garrett , PR consultant, Garrett Public Relations. Prior year survey results and commentary include the following: 2020 JOTW Communications Survey.

Survey 118
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

Michelle Garrett , PR consultant, Garrett Public Relations. Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Article: 80% of PR Pros Say Communication Gained Value in 2020 (PR News).

Survey 129
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? “PR

Survey 94
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5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. PR is the storyteller of the organization. The public relations professionals who can adapt and engage authentically will be the ones who are successful.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 174