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Ethics as a Prediction? No. It’s a Core Value.

Barokas

Happy 2020 to all of our No BS blog readers. Looking back now, it’s a safe bet that a focus on sound business fundaments vs. an all out focus on growth will be a hot topic in 2020. In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”.

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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

The message continued, “Scribd will begin operating the SlideShare business on September 24, 2020.” I think I could make a case arguing the ethics either way. We dug into this in the 2020 JOTW Communications Survey this year. Communicators are “always” accurate and truthful: Business ethics. “If Accurate and Truthful?

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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The order of precedents of these methods is very similar to the last time this question was asked in 2020. Blog: Code of PR Ethics?

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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Prior year survey results and commentary include the following: 2020 JOTW Communications Survey. Presentation: The 2020 JOTW Communications Survey.

Survey 120
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? An annual survey by PRWeek found the median public relations salary in the U.S.

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5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. PR is the storyteller of the organization. As we near the end of this year, there is a spotlight shining on communicators and our work.