Remove 2019 Remove Branding Remove Consumer Remove Privacy
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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer?

Privacy 434
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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182
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15 Social Media Trends to Follow in 2019

Critical Mention

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Transparency. Personalization. Closed groups.

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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 273
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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 221
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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Wireless 156
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2019 Meeker Report Highlights

Solo PR Pro

Mary Meeker’s report on 2019 Internet Trends. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. What stood out to you as the most essential item in the 2019 Meeker Report? Photo by Thom on Unsplash. There are currently 3.8

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