Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. The Annenberg survey listed data privacy, health care and diversity as social issues. Three question areas in particular – about goals, issues and technology – stood out to me.

Technology 134

Technology Study Communications Survey 134

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. However, you could do that with anyone – a customer, analyst influencer, for example.

Pitching 64

Pitching Analytics Enterprise System 64

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For the agency, the Marketing AI Institute began as a pilot idea. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

The Hoffman Agency

MARCH 11, 2019

Without doubt, Brexit is 2019’s headline deadline. A fundamental part of the function of public relations — particularly on the agency side of the fence — relies on the collection, storage and use of personal information. It’s also useful and interesting to read its data privacy notice for journalists and influencers.

Data 28

Data Agency Industry Privacy 28

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. 2) Marketing leaders add creative headcount and build in-house agencies. Read more: WSJ: In-house Agencies on Rise as Advertisers Seek Services Closer to Home.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

AUGUST 19, 2019

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Managing an ambitious team of young people is as hard as it gets in agency land. Personal relationships, privacy, social life, and timekeeping are all potential flash points. In agency land managers need to set out clear expectations.

Comparison 102

Comparison Privacy Employee Construction 102

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? And all those things come into play at an agency. There are two levels to it. Well, I don’t think we’ve had to shift our crisis approach.

Internal 67

Internal International Conference Public Affairs 67

Mark My Words

JANUARY 14, 2021

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ ’ Meghan also asks: ‘Archie, is it fun? .’

Privacy 60

Privacy Healthcare Instagram Banking 60

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. A good number of predictions struck me as highly probable in 2019. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success.

Social Media 96

Social Media Marketing Media Creativity 96