ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy. Media attitudes have hardened, too. How should a CEO convey leadership?

Technology 165

Technology Leadership Privacy Trends 165

5W PR

FEBRUARY 11, 2019

Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. In 2018, marketing professionals had to work with influencers. In this increasingly competitive market, there has been a greater demand and necessity for brands to get more personal with their messaging. Educating clients.

Marketing 68

Marketing Policies Privacy Education 68

Communications Conversations

MAY 21, 2019

Privacy concerns. billion MAUs for Q4 2018. And, brand ad budgets haven’t been impacted by all this negativity at all. Anecdotally, in the work I’ve done with brands this year, Facebook continues to work just fine as: 1) A driver of engagement; 2) A traffic driver; and 3) A lead generator. 2 – 1.56

Facebook 60

Facebook Brand Branding Privacy 60

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. 2018 saw a decline in smartphone shipments. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. hours in 2018 (slide 41 ). Photo by Thom on Unsplash. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. It’s an area that brands should investigate. #6 The conversation about user privacy is growing louder.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

APRIL 23, 2019

As the graphic nearby shows, there’s greater consensus around “differentiating the brand from the competition” while the rest of the answers trail off into the low double digits or less. Analysis: There’s been a real push in some circles of PR for brands to take a stand. Analysis: A 19% difference is a pretty wide gap.

Technology 128

Technology Study Communications Survey 128

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around.

Trends 48

Trends Privacy Ethics Government 48

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If This will move the needle [toward better data privacy protection],” Antonipillai said.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success.

Social Media 91

Social Media Marketing Media Creativity 91