Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit.

Print 60

Print Media Travel Wireless 60

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? 2017 is the year where we saw a shift when it comes to transparency. Uber came under fire after an employee blog went viral, detailing a culture of sexism. So, what are the crazy trends predicted to become lifestyle norms by 2027? Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

OCTOBER 22, 2016

Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017). Viral Marketing: The Hope, Hype and Helplessness. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity.

Web 60

Web Google Mobile B2B 60

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Chris Lynch: Is print media dead? Brian Braiker: Be informed by the data but not slaves to it.

Report 225

Report Media Advertising Advertising 225