PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. This will inevitably change over time as corporations continue to focus on measuring everything, because you truly can’t manage what you can’t measure (as the adage goes). This post is brought to you by AirPR , a proud sponsor of PRSA. Public relations can be a thankless job.

Measurement 136

Measurement Analytics Data Conference 136

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). In 2017, Cision went public through a backdoor (SPAC) on the NYSE. Try our services.

Software 176

Software SEO Company Tools 176

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.

Marketing 196

Marketing Content Marketing Data Social Media 196

Maxim Behar

JANUARY 24, 2022

The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. His first graduation was from Prague University on International Economic Relations. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive. My friends know that I work in public relations. Definitely.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Blogs, including independent and corporate blogs, can be credible. The PR software market is estimated at $4 billion, according to a report by consulting firm Burton-Taylor. Read more: How Big is the Market for PR Software? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Encourage internal authenticity first. What we want to stress is the importance of starting internally. Companies like Yum! Its important to “walk the walk.”

Brand 160

Brand Branding Film Internal 160

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here.

Software 104

Software Analysis Data Tools 104

Contently - Strategy

MAY 20, 2019

It’s okay if it’s not a core value in your marketing, as long as you’re practicing it internally. Patagonia (@patagonia) December 4, 2017. .” There are so many ways to express that your company’s team is committed to a cause—as long as that cause is intrinsic to your company’s focus.

Marketing 111

Marketing Guidelines Video Brand 111