Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? With greater frequency, they are also broadcasting your crisis live on Facebook or Periscope. Take a quick test.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

APRIL 6, 2018

Corporate malfeasance. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. United Airlines. Wells Fargo.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Crisis Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. pictured above ), during an Oct.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. The Chartered Institute of Public Relations’s definition of public relations is: Public relations is about reputation: the result of what you do, what you say and what others say about you.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. And… also to reach the honor in 2017 to be officially inducted into the PR Hall of Fame in London as the first Eastern European ever in the history!

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. Ironically, PR as a sphere has certain reputational problems itself. From social media management to crisis communications, content is king. Copywriting. guest posts from partners?),

Infographics 63

Infographics Corporate Policies Reputation 63

ImPRessions - Crenshaw Communications

APRIL 26, 2018

During the 2017 season, unfavorability among fans fell to 32% — note that these are fans of the sport who watched at least two games. Reputation and ratings are down, yet profits continue to rise. Reputation and ratings are down, yet profits continue to rise. The 2017 season began without him, but not without controversy.

Reputation 136

Reputation Corporate Crisis Construction 136

Communications Conversations

JANUARY 23, 2017

Can fake news negatively impact your company’s reputation and stock price? Can fake news negatively impact the reputations of your corporate executives? These questions are on many PR, corporate communications and media people’s minds in 2017. And, for good reason.

Corporate 60

Corporate Journalism Media Crisis 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” Create a realistic reputation plan. . Companies like Yum!

Brand 160

Brand Branding Film Internal 160

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. Both organisations absolutely live up to their purpose.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

MaccaPR

AUGUST 8, 2018

We asked three national crisis experts – Kathy Tunheim, Paul Omodt and Jon Austin – to join us in picking through the smoking carnage at Papa John’s and share their advice: #1 - Nothing Your CEO Does Is Safe From the Public Eye – Nothing. The larger point is what I stress with my clients: Crisis reveals character.

Crisis 63

Crisis Marketing Training Employee 63

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Corporate citizens need to be the change they want to see. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. It could be fake news and hate news.

Report 225

Report Media Advertising Advertising 225