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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. We’re curious, too.

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3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

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The Top 10 Takeaways from Social Media Marketing World: Day One

Cision

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. SocialMedia Examiner (@SMExaminer) April 19, 2016. CMD (@CMDCreates) April 18, 2016. Cision (@Cision) April 18, 2016. Cision (@Cision) April 18, 2016. Cora-lynn (@coralynnyoga) April 18, 2016. garyvee #SMMW16.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR.

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How to Write High-Quality Press Release Content

Cision

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Share videos from YouTube to Facebook or Twitter. Tweet out links to you infographics to provide real information for your followers. So how do you keep them engaged?

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How to Write a Press Release That Converts

Cision

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Share videos on YouTube, Facebook and Twitter. Tweet out links to infographics to provide data-driven information for your followers. So how do you keep them engaged?

Writing 293
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3 Media Trends That Will Improve Your PR Campaigns

Cision

Get Cision’s free State of the Media 2016 Report! This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. Here are three trends you need to follow and why doing so will help you better reach your audience: Want more insights on the latest media trends?

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