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The Top 10 Takeaways from Social Media Marketing World: Day One

Cision

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. SocialMedia Examiner (@SMExaminer) April 19, 2016. CMD (@CMDCreates) April 18, 2016. Cision (@Cision) April 18, 2016. Cision (@Cision) April 18, 2016. Cora-lynn (@coralynnyoga) April 18, 2016. garyvee #SMMW16.

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3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Online video explosion to continue well beyond 2016. Getting on board with online video” will not be enough in 2016.

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How to Write High-Quality Press Release Content

Cision

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. So write your release with your audience in mind.

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How to Write a Press Release That Converts

Cision

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. So write your release with your audience in mind.

Writing 293
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How to Overcome 7 Top Content Marketing Challenges

Cision

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines. Measuring Content Effectiveness.

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How to Spy on Your Competition & Steal Their Secrets

Cision

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Cool infographics. Optimize for search engines. Information is everywhere. You know the ones I mean.

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Romancing the C-Suite: How to Communicate Results That Resonate

Deirdre Breakenridge

Visuals (photos, infographics, etc.). If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Measurement. Benchmarking.