Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words.

Strategy 120

Strategy Infographics Content Marketing Study 120

Sword and the Script

JUNE 11, 2019

Search value – search engines won’t fill out a registration form. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. Frictionless marketing – content earns more exposure if there are no friction points. Search rankings and SEO.

B2B 125

B2B Mobile Content Marketing SEO 125

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. So write your release with your audience in mind.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. So write your release with your audience in mind.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, brands from Under Armour and Kraft Foods to Funjet Vacations are working with bloggers to produce branded (read: paid) content.

Consumer 48

Consumer Infographics SEO Blogging 48

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? This study was further corroborated by a study from Buzzsumo , analyzing over 100 million articles, that found that content needs to be at least 1,000 words to get more traffic from search engines and social media. What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. We can now tap directly into conversations taking place right now on any subject or brand. To be effective at SEO you have to stay abreast of the constant changes in the search engine algorithms.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. The blog is listed first for a reason; it’s the engine. Infographics. I love infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. The blog is listed first for a reason; it’s the engine. Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

MaccaPR

OCTOBER 26, 2015

million - had become the last successful, worst-polling candidates in the 2016 race. Such partners can create sponsored, branded content for advertisers that’s built into an online magazine, blog or e-newsletter and treated by ad blockers as “real” editorial content, rather than as advertising.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48