Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. SocialMedia Examiner (@SMExaminer) April 19, 2016. CMD (@CMDCreates) April 18, 2016. Cision (@Cision) April 18, 2016. Cision (@Cision) April 18, 2016. Cora-lynn (@coralynnyoga) April 18, 2016. garyvee #SMMW16.

Social Media 0

Social Media Marketing Media Customer Service 0

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form).

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Search value – search engines won’t fill out a registration form. The Case Supporting Gated Content.

B2B 125

B2B Mobile Content Marketing SEO 125

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets.

Consumer 48

Consumer Infographics SEO Blogging 48