Remove 2016 Remove Blogging Remove Engineering Remove Infographics
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How to Spy on Your Competition & Steal Their Secrets

Cision

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Also take a tour of their websites and blogs. Do they have a blog? Cool infographics. Nieman Lab.

How To 198
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How to Overcome 7 Top Content Marketing Challenges

Cision

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. For example, blogging can be a huge time commitment. Since consistency is important in blogging, make the blog a top priority.

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3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Online video explosion to continue well beyond 2016. hours watching videos every day on average ( eMarketer ).

Video 40
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Romancing the C-Suite: How to Communicate Results That Resonate

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times).

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The Case For and Against Gated Content and Registration Pages

Sword and the Script

Search value – search engines won’t fill out a registration form. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. You carve out bits of the information – turn these into articles and blog posts – and give it away with a CTA to read the whole report.

B2B 125
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5 Research-Backed Tips for Planning Your Content Strategy

Cision

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words.

Strategy 120
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The Top 50 Social Media Influencers on Twitter

Cision

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ?