Cision
OCTOBER 4, 2017
Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Multimedia is a crucial component to impactful modern-day journalism.
Beyond PR
JUNE 21, 2016
As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value.
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The Proactive Report
JULY 23, 2017
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.
Sword and the Script
DECEMBER 21, 2021
This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.
Beyond PR
AUGUST 31, 2016
With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Tell your teams who your target audience is, what they are creating, and your measure of success. Content marketing is all grown up. – 11:50 a.m.
Cision
APRIL 5, 2016
1.038 billion in January 2016, to be exact. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement. And it isn’t just for B2C. Hope is a terrible strategy. Instead, we must now actively push our content out to our intended audience. users, it’s 40 minutes! That’s a myth.
Solo PR Pro
JUNE 6, 2017
According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business.
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