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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.

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State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. This sort of AI will mean Facebook ads will continue to improve in quality, making them a necessary part of any marketing campaign, B2B or B2C. User Growth. Facebook now sports 1.86 Christopher S.

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How to Use Multimedia For Better PR Campaigns

Cision

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Multimedia is a crucial component to impactful modern-day journalism. Visual Content Impacts Your Performance.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. A great idea aligns a company’s mission with its market.

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Is the de-influencer movement another reputational hazard?

PR in High Definition

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Over the years, influencer marketing has been on the rise. What was a $1.7

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5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

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How can brands benefit from TikTok influencers?

Prohibition

This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns. billion globally this year! Get in touch with us today to find out more.

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