Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. B2C Product 9.5%. B2C Services 10.4%.

Mobile 60

Mobile Survey Marketing B2C 60

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. One value of B2C is that it’s open to publishing your bylined content: here’s an example of how B2C published a MaccaPR post recently. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “ Simple SEO Tool Hacks for Digital Marketers ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 72

Infographics Case Study Video Survey 72