Cision
NOVEMBER 23, 2015
What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016. In 2016, Instagram may introduce ads, Twitter may change their algorithm to more of a Facebook model, or Facebook may restrict reach (content volume will increase, so this happens naturally as well).
The Resolution Blog
FEBRUARY 11, 2016
Last night (11th February 2016), the CIPR hosted an event on measurement in public relations. It's a very interesting time right now for PR measurement; just last week Meltwater defended the use of AVE (advertising value equivalent) and the PRCA issued a statement condeming their decision to support and offer it as a service.
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Cision
JANUARY 19, 2016
At his “6 Steps to Developing a Content-First Marketing Strategy” Cision webinar, Joe will explore the ways in which brands must provide value with their content to meet their followers’ and subscribers’ needs. Without it, we better have a large surplus of advertising budget lying around. A: Back to the basics.
Sword and the Script
DECEMBER 21, 2021
However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Fast-vertising.
Sword and the Script
FEBRUARY 18, 2017
There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Most marketers have dabbled in native advertising – upwards of 90%. And that’s the theme for this week.
Sword and the Script
NOVEMBER 22, 2016
Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of It’s not an isolated result either.
PRSay
JUNE 18, 2019
Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. A native of Greenville, S.C., Newhouse School.
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