Sword and the Script

DECEMBER 21, 2021

However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. A native of Greenville, S.C., Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Doctor Spin

APRIL 17, 2023

Host free webinars or workshops on a topic related to your industry. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. David should leverage the surprise element and not advertise his advantage beforehand. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Watch her on-demand webinar today! 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. B2B Customers Want Thought Leadership. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%). by Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Marketing 60