Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 In addition, according to a Pew Research Center report , while some segments of the U.S. In fact, according to a Nielsen report , African Americans have seen recent gains in wealth and education. Last year, the U.S.

Television 72

Television Education Groups Community 72

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. The overall deal cost Hershey a reported $1 million and it put Reese’s Pieces on track to a “65 percent jump in profits just two weeks after the movie’s premiere.”. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 49

Brand Branding YouTube Survey 49

PRSay

FEBRUARY 27, 2017

As I completed my core classes and was faced with declaring my minor, I heard about a new focus that was being offered in our program – a minor in Public Relations and Advertising. Ask them what they know about public relations (and be prepared if the answer is only what they’ve seen portrayed on television). Education.

Conference 60

Conference Education Public Affairs Television 60

PR Conversations

NOVEMBER 27, 2015

It goes without saying what follows is not an unbiased “bizarre conference experience” report. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective. See the full and final text of my presentation here. Ah…my host.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. OnePitch has set out to be a pitch broker between PR pros and reporters. Next month it’s gearing up to unveil premium offerings. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Facebook will be used more as a mass marketing tool, like a television station. 11: Kevin Hartman of LTPR.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games.

Sports 60

Sports Pitching Print Local 60

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. And in January of this year 44% of Americans reported that they learned about the US elections from social media. The post Social media and search won the 2016 US elections appeared first on Firefly Communications.

Social Media 48

Social Media Media Twitter Survey 48

Flatiron Communications

JANUARY 15, 2016

. — Peter Himler (@PeterHimler) January 13, 2016. And didn’t the uber-talented Jimmy Fallon ascend to his perch atop late night television in part because of his social media acumen? advertising). Didn’t PewDie Pie of Maker Studios fame just land how own YouTube network ?

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28