ImPRessions - Crenshaw Communications

JUNE 30, 2016

But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.

Agency 120

Agency Creativity Advertising Advertising 120

Stuart Bruce

FEBRUARY 24, 2015

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. StateOfPR – Research report from Chartered Institute of Public Relations.

Social Media 60

Social Media Public Affairs Media SEO 60

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Journal Of Marketing Research (JMR) , 49 (2), 192-205. To share or not to share: the role of content and emotion in viral marketing.

Viral 120

Viral Journalism Advertising Advertising 120

Mindful Marketing

JULY 28, 2015

We use every tool in the PR toolbox to do that, including inbound marketing and social media. An interesting aspect of our work is that we find ourselves doing more and more public affairs work. What is next for you for the remainder of 2015? As the CEO, you wear many hats. Which is the most challenging one?

Interviews 50

Interviews Communications Storytelling Marketing 50

PRSay

OCTOBER 12, 2016

For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. Specifically, data will reveal critical trends, patterns and insights in the wake of a crisis to empower communications, PR, public affairs and marketing teams.

Big Data 60

Big Data Crisis Communications Data Crisis 60

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? With marketing to adults, the line is blurry - and it should be. Source: Forbes ). The couple in the Levi’s TV spot?

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

AUGUST 25, 2016

You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets.

Storytelling 40

Storytelling Brand Branding Wireless 40

PR Conversations

APRIL 16, 2015

This concept comes from George Steiner’s The Idea of Europe , published in 2015.). Over time, however, we learned that “toxic, free-market ideology” may do irreparable damage. Individualism is an optical delusion, developed centuries ago in parallel with the birth of mercantile capitalism.

Policies 40

Policies Public Affairs System Government 40

PR Conversations

APRIL 16, 2015

This concept comes from George Steiner’s The Idea of Europe , published in 2015.). Over time, however, we learned that “toxic, free-market ideology” may do irreparable damage. Individualism is an optical delusion, developed centuries ago in parallel with the birth of mercantile capitalism.

Policies 40

Policies Public Affairs System Web 40

Stuart Bruce

FEBRUARY 11, 2016

This is VR as just another step in improving ‘content marketing’ to tell better stories. Another great example of using VR for storytelling is Amnesty International which used VR in early 2015 to give people a more immersive and emotional experience of the devastating results of barrel bombing in Alepppo, Syria.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Freberg for the PR professors on Twitter list! ). Bigger the better, right?

Groups 60

Groups Internal International Conference 60

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Maggie Fox was founder and CEO of Social Media Group and is now global senior vice president of digital marketing with SAP.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Maggie Fox was founder and CEO of Social Media Group and is now global senior vice president of digital marketing with SAP.

Communications 40

Communications Conference Government Policies 40