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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 264
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What is PR? A definition for 2015

Stuart Bruce

Why in 2015 are we still asking what is PR? It’s understanding and being able to explain opinions and relationships with all publics/stakeholders including customers, employees, journalists, politicians, regulators etc. But neither approach is more or less ethical than the other. What is public relations?

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. What we do 5.

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Will the Metaverse be Meta-Worse?

Mindful Marketing

The recent decision of the planet’s most widely used social media platform to rename itself Meta surprised many; yet, it’s a move we’ve witnessed before, one of the most notable happening in 2015 when Google grew into Alphabet. We see some of that ambivalence now with the Internet-- Why would the metaverse be any different?

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 190
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22 PR Rock Stars of the Future

Communications Conversations

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Her hardy work ethic and commitment to the school’s PRSSA/PRCA chapter has been apparent.

Sports 0
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. Ethically ambiguous? minute video (below) from the fictitious corporation HUVr Tech (actually, Funny Or Die) that seemed to promote a real life version of Michael J.

Film 48