Remove 2013 Remove Agency Remove Blogging Remove SEO
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Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

SEO 113
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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. ” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. See our services.

Report 108
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Hey, Everyone Enjoys a Pat on the Back

Ishmael's Corner

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Part of the blog’s growth has come from stockpiling posts over the years.

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

The first was our Top 50 Most Overused Words in Press Releases for 2013. Suppose you’re trying to formulate a 2015 SEO strategy. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. The second was a Super Bowl ad.

Analytics 155
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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You want to learn more about digital marketing and SEO. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Truthfully.

Digg 104
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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). Starting at the White House I’m sure was pretty darn interesting. Holly Spaeth.