PR and SEO. No Longer a Match Made in Hell.
Ishmael's Corner
FEBRUARY 18, 2015
The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Now compare securing media coverage to creating an advertisement.
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