Ishmael's Corner
FEBRUARY 18, 2015
The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Now compare securing media coverage to creating an advertisement.
Ishmael's Corner
FEBRUARY 23, 2015
I spoke on “PR and SEO. Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.” Yet, we allow the SEO cartel to not only define paid search, but also the non-paid version by “organic search” or “natural search.”. Even the SEO gurus are getting on board with the “E” word.
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Shift Communications
NOVEMBER 24, 2014
As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. The first was our Top 50 Most Overused Words in Press Releases for 2013. The second was a Super Bowl ad.
Cision
JUNE 29, 2015
Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.
Ishmael's Corner
JANUARY 27, 2015
While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Google Strives to Squeeze the Technical Gamesmanship out of SEO. On June 20, 2013, The Wall Street Journal tried its hand at BuzzFeed storytelling. It’s a Bird. It’s a Plane.
Communications Conversations
DECEMBER 8, 2022
After all, this was an advertising panel. Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). Most of the folks I know come from the PR, comms or social media worlds. So, I thought about some of the women with more interesting and inspiring career progressions.
5W PR
NOVEMBER 23, 2021
But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.
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