6 Research-Based Insights About Viral Content
Cision
APRIL 4, 2016
One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Posted by Microsoft Research on Friday, March 8, 2013. Viral Content Has a Distinctive (Extended) Distribution.
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