Ishmael's Corner

MARCH 10, 2015

You can see an example of this in how she covered one of our clients back in 2013: “I’ve been amped up about SuVolta for a few years now, and am excited that its technology is gaining ground with big name companies such as ARM. While being the furthest thing from a cheerleader, she was OK with letting some of that gusto seep into her stories.

Media 60

Media Construction Newspapers Technology 60

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design.

Marketing 74

Marketing Conference Content Marketing Agency 74

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR 20/20

OCTOBER 12, 2017

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. Can we actually move marketing from the cost line of the financials to the revenue line?

Marketing 53

Marketing Enterprise Print Film 53

PR Conversations

MARCH 19, 2015

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! Here is a recent example: Look at the black and orange colour scheme in these terrifying images. In 2014 he also published Glow Worms: biased memoirs of a global public relator.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! Here is a recent example: Look at the black and orange colour scheme in these terrifying images. In 2014 he also published Glow Worms: biased memoirs of a global public relator.

System 40

System Construction Public Affairs Publicity 40

ZudePR

MAY 31, 2015

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “Impartiality is important to me, so I’ve chosen not to have advertising. The only paid content is job ads to enable my network to find and advertise comms roles. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. If you’re selling financial advice to Boomers, for example, Instagram should be low on your list of priorities. The line between UGC and branded content has gotten blurry.

YouTube 111

YouTube Instagram Ethics Film 111