2013 Advertising Customer Service Financial 
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Customer services.
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Customer services.
MaccaPR
OCTOBER 14, 2015
Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.
Contently - Strategy
FEBRUARY 1, 2019
That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. If you’re selling financial advice to Boomers, for example, Instagram should be low on your list of priorities. The line between UGC and branded content has gotten blurry.
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