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Is Netflix Content 'Good Enough'?

Mindful Marketing

Camera crews capture the highly cute and often humorous action, while witty narration added in editing gives viewers a window into what the tots may have been thinking at the time of their adventures. Camera crews are filming them the entire time, so in some sense they’re safer during shooting than they may be any other day.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. I used the G.I.

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#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

I was a little rusty, as this was my first guest host of a chat in 2013. John Friedman disagreed, stating influence and knowledge-sharing are two different things: After a free-wheeling discussion on Klout, we moved on to talking about Traackr’s new product, Influencer Network Analysis. Guest Post by Jen Zingsheim. Hello folks!

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Five Perspectives About the Benefits of Influencer Marketing

Cision

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 million dollars (using a CPM formula).

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What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

did go into effect on November 15, 2013. The right of an individual to be informed about the purpose or purposes (hereinafter the “Purpose”) for the processing of his/her personal and private information. The Malaysian Police are investigating the backgrounds of the pilots and crew. Malaysia’s Personal Data Protection Act.

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Six PR Lessons I Learned from Running

Action PR

Be ambitious about the results you want. But in 2013, I made a bold move and signed up for a full marathon. If you’ve made the plan and put in the work, don’t waste time catastrophising about everything that could go wrong. It’s a mental one too. Here are six of them…. Anything past 13 miles was scary, unknown territory.

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The Queen is dead, long live the Queen – Who needs PR?

Mark My Words

Take a step back and consider a subtler point about negative perceptions and bad PR. Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013. It’s not just about planting the story, it’s important to grow and develop it with the client.