Cision
MARCH 29, 2016
According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.
wiredPRworks
SEPTEMBER 11, 2021
Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2012 Update. Backpack communications was the most reliable and quick route to homes.
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wiredPRworks
SEPTEMBER 11, 2021
Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2012 Update. Backpack communications was the most reliable and quick route to homes.
Cision
APRIL 5, 2016
As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Organic reach has declined from 16 percent in 2012 to 2 percent. And then…no one sees it. To succeed you must get your message in front of the right target audience.
Polaris
DECEMBER 14, 2014
Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. She encourages everyone to have a print edition alongside Merriam Webster’s. #11
wiredPRworks
SEPTEMBER 11, 2018
In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Producing a letter took time to write, print or copy and mail. 2012 Update. As time goes on, the memories fade. Eventually, subscriptions were open to the public.
Sword and the Script
OCTOBER 22, 2019
over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.
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