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Infographic: Where Institutional Investors Read News and Earnings Releases

Cision

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

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Infographic: How Often Do You Visit the IR Website of the Stocks You Own?

Cision

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” How shareholders consume shareholder communications content. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

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When PR goes bad – inaccuracy, muddle and confusion

PR Conversations

Back in 2012, I wrote a post claiming Public Relations as a promotional industry. I’m reminded of the loud-mouthed group of clowns in Disney’s film, Dumbo, who come up with ideas that are ever extreme all in the cause of attention, entertainment and money.

Film 40
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When PR goes bad – inaccuracy, muddle and confusion

PR Conversations

Back in 2012, I wrote a post claiming Public Relations as a promotional industry. I’m reminded of the loud-mouthed group of clowns in Disney’s film, Dumbo, who come up with ideas that are ever extreme all in the cause of attention, entertainment and money.

Film 40