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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” My first adjunct position was at Texas Christian University, teaching PR Writing. DePaul University College of Communications, 2011 – 2022.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. 2011 Update.

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Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. 2011 Update.

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10 Tips to Become More Likeable

Cision

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Barker writes that the most important aspect of demonstrating compassion is “doing.”

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How September 11 Impacted PR and Email Communications

wiredPRworks

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Here's what I wrote back in 2011 on the tenth anniversary. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. 2011 Update.