Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.
PR Conversations
NOVEMBER 22, 2023
Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.
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