Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 125

Technology Publicity Software Print 125

Deirdre Breakenridge

FEBRUARY 2, 2015

In this two-part series, I will share with you how some people are naturally drawn to the spotlight, and what companies can do to harness that talent to engage their customers to drive sales. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. It’s in their DNA.

YouTube 150

YouTube Groups LinkedIn Social Media 150

NewsWhip

FEBRUARY 19, 2021

Companies, like people, need a minimum threshold of reputation to operate in society. If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. The anti-vaccine community has had to shift their loyalties over time. That study was discredited by 2004 and fully investigated and retracted by 2010. From Asset to Liability.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Meltwater to become a private company upon completion of the transaction.” In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. Hence the saying, big companies is where good software goes to die.

Tools 60

Tools Pinterest Marketing Media 60