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The Future of Marketing Looks More like Public Relations

Sword and the Script

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. Will the professional communicator be subsumed permanently by marketing? The report found “87% of PR executives believe the term ‘public relations’ does not describe their future.”.

Publicity 118
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

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PR Is As PR Does

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

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Influencer Insights: Media Moves and Intel for May 31

Beyond PR

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. He now is the person in charge of daily operations at the Sun and all of its community papers. Sherry starts up at the end of June.

Media 40
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. As soon as I did my credibility would be shot.

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Facebook is building its own Hotel California

Communications Conversations

Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? But lets say users are generally okay with ceding more time to Facebook, it’s worth noting that ‘instant articles’ also will significantly alter the dynamic with the world of journalism. photo credit: Namaste Flickr!

Hotels 60
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The Value Of A Fire Drill

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Regardless, thanks for visiting! and then its time for the show.

Crisis 71