PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with.

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. You can find her on Twitter or writing for the Global Alliance’s website or newsletter.

Leadership 111

Leadership Publicity Government Journalism 111

PR Conversations

DECEMBER 11, 2014

Ambiguous, leading, loaded and double-barreled questions are among the more common shortcomings, particularly if the person writing the research questions has a limited understanding of survey design. Another area that results in research inaccuracy relates to the framing of questions , where answers by the respondent are impacted.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Sword and the Script

FEBRUARY 6, 2018

You can be an ethical and persuasive PR pro or marketer without selling your soul. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post. I do work in, and write about, business and there’s plenty of propaganda there too.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Maxim Behar

NOVEMBER 23, 2020

Online media is also the reason why the newspapers in their print life are slowly leaving, but not because the journalism in them is bad, not because journalists cannot write, but simply if they have to appear in these large circulations, a newspaper will cost at least 20 roars and only units will be able to afford it. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

NOVEMBER 11, 2010

Until his health started failing (he suffered two heart attacks), he awoke religiously with the sun, had an impeccable work ethic and, above all, put family first. Mark as read Approve comment Hello Shona, Thank you so much for writing this, I know it will have been hard to do. He was also one of the most disciplined people I knew.

Facebook 105

Facebook Twitter Transportation Measurement 105

Communications Conversations

JUNE 6, 2019

Over the last 10 years, I’ve also learned a ton–about blogging, about social media, about writing, and about human behavior. Sure, I write about issues and ideas that link back to services I provide. But, I also write about things that interest me–like the # StarbucksCup fiasco a couple weeks ago!

Blogging 133

Blogging Analytics Meeting Writing 133

Stephen Waddington

DECEMBER 5, 2018

Practitioners have a responsibility to work to ethical standards. You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2).

Ethics 52

Ethics Communications Print Television 52