PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 191

Handbook Publicity Newspapers Television 191

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. What was it like to work with sponsors during the 2008 Beijing Olympics?

Local 120

Local Retail Newspapers Sports 120

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

PRSay

SEPTEMBER 19, 2019

According to 2018 data from location intelligence company Gravy Analytics , regular customers of the coffee chain didn’t visit their local Starbucks more frequently once the pumpkin spice latte was released; in fact, average daily foot traffic decreased by 2 percent. The same thing goes for nostalgia. And who knows?

Instagram 127

Instagram Analytics Google Trends 127

Communications Conversations

SEPTEMBER 26, 2018

Locally, MIMA is still relatively new. Or, they could be more informal (like the two “mastermind” groups I run locally here in Minneapolis). It’s a completely difference space than it was in 2008. Almost all of the value in your membership to these orgs is connected directly to the local chapter.

How To 98

How To Groups Local Conference 98

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I mean, I started this blog in 2008 and I got sideways looks. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!)

Blogging 78

Blogging Agency Community Local 78

Communications Conversations

FEBRUARY 18, 2016

I think I met Allison O’Keefe in 2008 at a PRSA meeting here in Minneapolis. She not only knew what PRSA was, but she was involved as a student, she was attending local PRSA meetings and finding the courage to introduce herself to people in the field, and she was quickly on her way to earning multiple PRSSA awards.

Leadership 60

Leadership Meeting Local Agency 60