Contently - Strategy
AUGUST 11, 2022
Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. However, ad spend is down , particularly in consumer and B2B tech.
Sword and the Script
OCTOBER 3, 2017
B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.
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Onclusive
FEBRUARY 22, 2018
After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. AirPR: How do you see PR & content marketing evolving in 2018?
PRSay
MAY 3, 2019
What about 2008? million in 2008 and 18.6 More people than ever consume news. They just consume it across more varied platforms. Content marketers and social media managers are experiencing the same fragmentation of audiences. What was the most-watched TV show in 1998? That was just for fun.
PR 20/20
SEPTEMBER 21, 2016
Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.
Flack's Revenge
SEPTEMBER 1, 2021
And last I heard, the newswire business is doing well thank you, still a hearty institution supported by an ecosystem that generates, distributes and consumes the “news.” Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. People, the press release is just a conduit, a capsule.
Shift Communications
JANUARY 25, 2016
As the blogger behind The Sales Lion, Marcus has frequently used his indoor pool business’ early adoption of digital marketing as a teaching tool. In 2008, their Virginia-based business took a big hit from the great recession. This very early application of content marketing came at the perfect time, in a number of ways.
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