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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. About MDRT via MDRT.org.

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Every Business Needs a Reputational Firewall

David PR Group

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. Sadly, the other 99.99% of us don’t have the financial wherewithal to prevent unwanted images from being published online. We have to use other means to safeguard our online reputation.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc.

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Here’s Why Finance Brands Need to Care About Cryptocurrency Content

Contently - Strategy

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Mint was building a budgeting app that could track spending and help with financial planning. Right now, the content topic with the most potential in financial services may be cryptocurrency.

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What We Can Learn From World Cup PR Disasters

Critical Mention

Back in 2006, referee Graham Poll, touted as the world’s best referee at the time, was suddenly sent packing from the World Cup in Germany. This insurmountable blunder is costing Blatter his international reputation and is casting a dark cloud over FIFA’s reputation as a whole. Graham Poll Three Yellow Card Incident.

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The Anatomy of Attention

Doctor Spin

The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al., Source: Hargis, M. & & Watt, John 7 Hargis, M. &

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Google News: a new way to spread the story

Presspage

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Brand reputation: Similar to Domain Authority , except this is just for news. Around the same time, Web 2.0 What is Google News?

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