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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. .

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Every Business Needs a Reputational Firewall

David PR Group

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. Sadly, the other 99.99% of us don’t have the financial wherewithal to prevent unwanted images from being published online. We have to use other means to safeguard our online reputation.

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The Anatomy of Attention

Doctor Spin

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. Source: Hargis, M. & & Watt, John 7 Hargis, M. & & Watt, John.

eBook 52
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Hold the front page: the news business remains a work in progress

Stephen Waddington

The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. Twitter supplied raw data for an 11 year period from 2006 to 2017. But these are exceptions and not the norm. million times.

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How to Get On in New Communications: Be Nice

ZudePR

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. . “Where, if anywhere, do I draw the full disclosure line?