Polaris
MARCH 20, 2015
Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. In 2006, we started working with a reputable search company. But it had several advantages other than SEO.
Sword and the Script
APRIL 6, 2021
SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2
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Doctor Spin
JANUARY 8, 2022
Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. Having truckloads of agencies adds complexity and kills ROI. Let me explain: Table of Contents. We had a window. And we missed it.
Doctor Spin
JANUARY 8, 2022
Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. Having truckloads of agencies adds complexity and kills ROI. But we’ve already messed up. We had a window. The outcome?
Waxing UnLyrical
MAY 2, 2013
Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases. Guest post by Sean McGinnis.
PR 20/20
OCTOBER 27, 2020
HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. SEO recommendations to inform content strategy. HubSpot’s existing AI enables some SEO and content optimization use cases. Its market cap is $14.3
Buzzstream
FEBRUARY 9, 2024
It’s just as critical as tech SEO, probably more so in many cases. You also need an extra tool to find the broken link on the page, like Check My Links (one of my favorite SEO Chrome extensions.) Stressing the SEO importance can sometimes seal the deal. Personalize] I noticed you mentioned [Topic].
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