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Public Relations Objectives

Doctor Spin

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64
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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. The most fun was a feature I wrote about the “Right to Repair” around 2004. In doing all this, please make sure to research and target the most relevant publications.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

Why is the public relations industry not representative of the organisations or the public that it serves? Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations.

Industry 153
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

“Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people. “I

Community 188
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In Memoriam: Howard J. Rubenstein

PRSay

Two high-profile events in 2008 illustrated Rubenstein’s influence and media savvy. When Pope Benedict XVI visited New York City, Rubenstein worked with Yankee Stadium to stage what was the biggest public event of the Pope’s three-day tour. A PR career starts in Brooklyn . Photo courtesy of rubenstein associates ].

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors. How did Ghosn achieve this feat?

Ethics 261