ImPRessions - Crenshaw Communications
MARCH 7, 2018
His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations.
Presspage
JANUARY 23, 2018
In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. In the wake of this blog, Foremski also proclaimed that Silicon Valley had become a Media Valley as the changes in the media landscape forced companies to publish their own news.
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Bianchi Biz Blog
JUNE 19, 2023
We are a business-to-business weekly newspaper covering the trucking and logistics industries. The most fun was a feature I wrote about the “Right to Repair” around 2004. Why is there a disconnect between trucking companies and drivers concerning retention?” Describe the craziest or most fun story you have worked on.
Bianchi Biz Blog
FEBRUARY 20, 2023
I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. Probably a feature for Corvette Quarterly in 2004, when I profiled racecar driver Leilani Munter and her high-school friend. I also review new vehicles.
Solo PR Pro
OCTOBER 5, 2021
I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 1997, when USA Today moved him from D.C.
Maxim Behar
JULY 26, 2023
Maxim: Working at my company, which I started from the bottom in 1994. I was a journalist for many years, eventually ending up at “ Standard” newspaper as deputy editor and one of the founders. And, behind me is a very strong, dedicated, professional team in my company. Maxim: Yes, it is, even in twos or threes.
Mark My Words
MARCH 29, 2021
Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.
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