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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

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Measurement Commission at 25

Institute for Public Relations

It’s hard to imagine 2004. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time. This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month.

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Client Spotlight: Sunshine Nut Company

ISEBOX

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying. Sunshine Nut Company works on a 30/30/30 approach.

Company 70
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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Physically attractive individuals tend to be rated more favourably in terms of personality traits, a principle that can be applied in choosing brand ambassadors or public figures representing a company. Source: Commercial Research 2 Hao, L. The Analysis of Halo Effect in Marketing. Commercial Research. link] 2 Hao, L. Commercial Research.

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Celebrating the PR Profession’s LGBTQ Community

PRSay

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. What is the current state of companies regarding LGBTQ acceptance? There’s been great progress.

Community 105
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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91

Ethics 261
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. While there has been progress, companies need more LGBTQ leaders, she said. “I think there’s a big opportunity right now for LGBTQ inclusion,” he said.

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