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10 More Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

” • Jill Alexander, APR, Fellow PRSA, class of 2003: “Be sure to spend as much time planning your career as you do your vacation. ” • Mary Deming Barber, APR, Fellow PRSA, class of 2003: “My parents taught me to treat others as you wish to be treated. For most of us, vacation lasts a week or two at the most.

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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games.

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What It Means That Starbucks Brought Back Its Pumpkin Spice Latte in August

PRSay

Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. Analytics company 1010data found that while pumpkin spice products available for purchase had risen by nearly 50 percent between 2015 and 2016, sales only went up 21 percent. Dean Essner is the editorial assistant for PRSA’s publications.

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

The truth is a tough sell to the public if it’s contrary to personal aspiration. The Nolan Principles are an unfashionable set of guidelines for standards in public life. Media literacy – awareness among the public of media manipulation is low. It’s a response to the impasse in UK politics since the EU Referendum in 2016.

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Martin Bashir’s ex-employers urged to look into other celebrity scoops

Mark My Words

He was rehired in 2016 as the BBC’s religion correspondent before resigning this month citing ill health. There are questions over Bashir’s ITV interviews with Jackson in 2003, in which the singer admitted sharing a bed with children. Bashir left the BBC in 1999 to join ITV before working in the United States.

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Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

Edelboim has served as Cision’s President of the Americas since December 2016. He was named President of PR Newswire in June 2016, and prior to that was a Senior Vice President at the company from June 2013 to June 2016. Edelboim has over 15 years of experience at the intersection of media and technology.

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How to Boost PR Campaigns With Social Data

Beyond PR

Unlike other earned media channels, public relations teams cannot rank social posts by UVPM or publicity value, but instead, they rely on ranking by statistics such as social following. Edelboim has served as Cision’s President of the Americas since December 2016. Understand How Your Social Campaigns Drive Value.

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