Sword and the Script

JUNE 25, 2019

When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. If you suddenly got 10% more budget, you’d spend it on… (BCB) research-based thought leadership or customer testimonials. The 24-hour news cycle has changed the PR game and greatly upped the stakes.

Brand 112

Brand Branding Reputation Corporate 112

Landis PR

MARCH 13, 2023

Whether it’s “All the President’s Men” or “The Devil Wears Prada,” these films capture the behind-the-scenes tenacity, courage and talent required to work in the ever-changing world of the media. Miranda’s obsession with maintaining a positive self-image, even at the expense of others, is something we often see in the media industry.

Journalism 52

Journalism Film Ethics Television 52

wiredPRworks

SEPTEMBER 11, 2016

On September 9, 2001, we celebrated a child's birthday party. On September 11, 2001, I got up and went through the usual motions of a working mother with three children - ages 12, 9 and 7 - to get off to school. I did get to photograph the cover of the school district's 2001 annual report. 2011 Update.

Community 40

Community Writing Education Film 40

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%).

Survey 74

Survey Industry Communications Corporate 74

PRSay

AUGUST 15, 2016

The two recent nightclub mass shootings in Fort Myers and Orlando, Florida, the tragic terrorist attacks of September 11, 2001, a number of other horrific mass shootings, along with the increased incidents of tragic deaths among African Americans, as well as police officers, leave us with feelings of helplessness, anger and fear.

Ethics 60

Ethics Leadership Resources Employee 60

Cision

JUNE 22, 2015

Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Click here for your free guide to using social media correspondents! Media Posted.

Instagram 120

Instagram Fashion Sports Pinterest 120

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner.

Sports 68

Sports Education Construction Television 68

Norton's Notes

JANUARY 8, 2015

Updates were shared with the media throughout the day and just two days later unfortunately it was reported that the aircraft had crashed over the Java Sea and some debris had already been found. For-fronting platforms Fernandes made the decision to post all information via social media. Human Spirit is amazing.

Crisis Management 28

Crisis Management Crisis Twitter Airlines 28

Communications Conversations

MAY 30, 2018

The Sprosty opportunity put me in a position to learn immensely from other startups and retailers, and Studio/E provided the space to explore the idea of following my true passions: art, professional fashion, and women in leadership. But technically, I left my agency job to go back to grad school in 2001 (the week before Sept.

Apparel 106

Apparel Public Affairs Training Corporate 106

Mindful Marketing

JULY 28, 2015

We use every tool in the PR toolbox to do that, including inbound marketing and social media. It requires no batteries, no assembly and no customized social media platform. It also prepares you for leadership if you’re attuned to the awe-inspiring and sometimes tragic stories you cover.

Interviews 50

Interviews Communications Storytelling Marketing 50

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. James Grunig assembled a team of six public relations academics and practitioners under his leadership. we continue to do research on the theory.

Communications 60

Communications Analysis Web Handbook 60